Mellow Beverage

Growth came early and fast to Advantel, a company of, by and for engineers. My charge was to revamp the brand, to infuse it with more relevance and meaning. I worked with strategist Christian Seichrist turn hours of interviews and research into a new purpose — Best is a practice — and from their to build out cohesive messaging, identity, and more.

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Brand purpose

Brand tools

Website

Powerpoint

Trade show & outdoor

Sales collateral