Sadler’s Smokehouse, Retail Launch

From program messaging to creative, I worked with the team at Sadler’s on this social program that supported the company’s first-ever supermarket product line.

We developed an editorial calendar that hit a lot of juicy themes: Key product selling points, along with standing features that highlighted team members, well-known and little-known holidays, and our “Barbecurious” section devoted to interacting with Sadler’s fans.

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Sadler’s Smokehouse, retail launch Instagram campaign