MegaMex Foods Brand Re-Launch

With the company’s ten-year anniversary approaching, MegaMex President and CEO Ryan Michaelis and his leadership team sought to mark the occasion with a complete re-brand. I collaborated with MegaMex’s Jen Sawyer, the Hormel Communications team, and designer Kevin Connor to develop a fresh new logo and identity, and a purpose that embraces “the nourishing act of cooking and the daily magic of sharing meals.”