Apocalypse Never, NY Times Best Seller

Michael Shellenberger is a well know environmental activist and contrarian. For his newest book, he turned to Underground Advertising, and Underground Advertising turned to me to help them create a campaign that spanned social content, posters, print ads and more. The tone of the book is both brash and brainy — we designed a campaign that mirrored the book’s tone: bold, brash and brainy, with plenty of surprising facts and insights.

Click on any image for a big, great-looking slide show.