Work I’ve done.

San Francisco Bay Ferry

CA Department of Financial Protection

NAR Addiction Reform Project

Bonito Coffee Roasters

Private jet trade show in Memphis, TN

ARC of California, Caring Futures

DFPI Student Loan Forgiveness

Ojai Sings the Seventies

Free speech advocates, Fact Check Alliance

Hormel Foods Recruitment

Winco Supermarkets

Irish Free Speech Coalition

Sierra Nevada Brewing

PepsiCo/Mellow Beverage

PepsiCo/MellowBeverage

Union of Concerned Scientists

Yosemite National Park

International Fund for Animal Welfare

Vax-4-Live

Columbus Craft Meats

Children's Council of San Francisco

Healthper Wellness

Yve DeLorme luxury bedding

Engelhard

I solve problems through creativity and collaboration.

I’m Joel MaHarry. I’m a seasoned creative and brand strategist. I’ve got 20+ years experience specializing in campaign creative, identity, and brand and digital content. I started out working for big agencies in Boston, New York and Silicon Valley. But as I worked my way up the ranks I found I missed the hand’s-on part of creating and collaborating. So I left that world to start my own thing. My goal then, and now, is to work with brands and clients I believe in.

What I do

Concepts, headlines
Copy and branding
Short- and long-form storytelling
Blogging
Radio
Video & film
Communications & messaging
Brand vision
Brand strategy
Marketing Strategy
Team leadership
Project management
Comprehensive design for:
- UI/UX and web development
- Print
- Typography
- Photo directions
- Video
- Packaging

Advertising
Brand activation
Web sites
Digital and social
Broadcast
Longform video
Package Design
Direct marketing
Expert:
Adobe Creative Suite
Figma
Squarespace
Wordpress
35mm Photography
Microsoft Office

Good enough for comping:
Final Cut Pro, Logic Pro, AfterEffects, Cinema 4D
Music Drumming, recording, making, collecting, curating, high-end audio
Movement Cycling & bikes, yoga, hiking, forest bathing & meadow spritzing, conservation
Culture Low, mid & high, fiction and non-fiction, art and design history, sociology, Michael Mann’ Heat, Talking Heads’ Born Under Punches
Culinary Mostly plant-based, exploring Mediterranean, Indian and Asian cuisines
Photography Shooting, editing, printing, creating
Causes Nature, conservation, animal well-being

The battle and balance between free speech and censorship has been commanding headlines and stirring protests in Brazil for months. I worked with Amigos Do Brasil, a civil rights coalition, on an outdoor and social media program to advocate for free speech rights in the face of potential government crackdowns.

MULTI-MEDIA PROGRAM

Save Right Whales

Save Right Whales (Copy)

Earth Day campaign

Save Right Whales

Earth Day campaign

Save Right Whales

Public awareness campaign

Save Right Whales

Public Awareness Campaign

Save Right Whales

Fundraising website

LAUNCH CAMPAIGN

Mothers Against Drug Deaths

Working with Mothers Against Drug Deaths has been one of the most meaningful and impactful projects of my career. MADDs is a San Francisco-based coalition of parents who’ve lost children — through addiction, homelessness or death — to the fentanyl plague that’s overwhelmed cities and communities nationally. I teamed up with lead agency Underground Advertising to develop a program, including out-of-home and social media, that has been featured in broadcast, print and online media around the world. To date, our program has generated over $25 million in publicity for MADD2. More importantly, it’s shaken a complacent, complicit city administration, compelling the mayor, DA and police department to take concrete action in shutting down the open air drug markets that serve as a magnet for people from around the country.

Websites

Bonito Coffee

Energy Corp, an NGO delivering clean energy to developing communities

California Office of FInancial Technology Innovation

Tranforming Paradise, a history of Yosemite

Networking and System Integration company

ARC of California, Caring Futures

Healthper workplace fitness and wellness

Mother's Against Drug Addiction

Fact Check Alliance, government integrity non-profit

Megamex Foods, a division of Hormel Foods

Bueti Woodworking

San Francisco Unified School District

The innovative curriculum of the San Francisco Unified School District helps kids get ready for a new and different world, inspiring them to think better and reach higher.

Logo & Identity

Click any image for slideshow

Mexican foods brand

Posters

Campaign promoting our client’s appearance at a business jet tradeshow in Nashville
Poster, Wolfman Jack documentary
Promotional campaign, Ojai Sings the Seventies benefit concert
Re-brand promotional tour for MegaMex Foods
Re-brand promotional tour for MegaMex Foods
Poster design, Far Behind rock documentary
Healthper Wellness
Description goes here

Brand development

Click logo for case study

MegaMex Foods Re-brand

Advantel Re-Brand

Mellow Beverage Brand Launch

SOCIAL MEDIA PROGRAM

Sadler’s Smokehouse

Pre-Launch Teaser (Copy)

Father's Day Launch (Copy)

Edutainment series (Copy)

Key "reason to buy" (Copy)

Sadler’s Smokehouse is a beloved artisan barbecue brand located in Henderson, Tx. I planned, wrote and designed a social media program that supported the company’s first-ever foray packaged BBQ that folks could pick up at their grocer’s. See more of the program here.

SALES COLLATERAL

Columbus Craft Meats

We developed The Perfect Charcuterie Bite to create brand advantage in a hot new culinary space. I worked with a team that included folks from Columbus, Hormel and Wynne creative to tell the story. This is the brochure.