We solve problems through creativity and collaboration.

Recent stuff

Poster design, Far Behind rock documentary
Web site and book design, Transforming Paradise (site link)
Cover and book design, Transforming Paradise
Poster concept, Wolfman Jack documentary
Site design, Ocean Oaks Mortgage (site link)

Portfolio

San Francisco Bay Ferry

Ojai Sings The 70s Promotion

NAR Addiction Reform Project

Caring Futures, ARC of California

Fact-Check Alliance

Hormel Foods Recruitment

Save Right Whales

Winco Supermarkets

Irish Free Speech Coalition

Sierra Nevada Brewing

PepsiCo/Mellow Beverage

PepsiCo/MellowBeverage

San Francisco Unified School District

Alomac Aloe

Union of Concerned Scientists

Yosemite National Park

International Fund for Animal Welfare

Vax-4-Live

Mothers Against Drug Deaths

Columbus Craft Meats

Children's Council of San Francisco

Healthper Wellness

Engelhard

I’m Joel MaHarry. I’m a seasoned creative and brand strategist. I’ve got 20+ years experience specializing in campaign creative, identity, and brand and digital content. I started out working for a couple different traditional agencies. But as I worked my way up the ranks I found I missed the hand’s-on part of creating and collaborating. So I left to start my own thing. My goal then, and now, is to work with brands and clients I believe in.

What I do

Concepts, headlines
Copy and branding
Short- and long-form storytelling
Blogging
Radio
Video & film
Communications & messaging
Brand vision
Brand strategy
Marketing Strategy
Team leadership
Project management
Concept development
Creative direction
Design (AD, UI, UX)
Typography

Advertising
Brand activation
Web sites
Digital and social
Broadcast
Longform video
Direct marketing
Expert:
Adobe Creative Suite
Figma
Squarespace
Wordpress
35mm Photography
Microsoft Office

Good enough for comping:
Final Cut Pro, Logic Pro, AfterEffects, Cinema 4D
Music Drumming, recording, making, collecting, curating, high-end audio
Movement Cycling & bikes, yoga, hiking, forest bathing & meadow spritzing, conservation
Culture Low, mid & high, fiction and non-fiction, art and design history, sociology, Michael Mann’ Heat, Talking Heads’ Born Under Punches
Culinary Mostly plant-based, exploring Mediterranean, Indian and Asian cuisines
Photography Shooting, editing, printing, creating
Causes Nature, conservation, animal well-being

Save Right Whales

Save Right Whales (Copy)

Earth Day campaign

Save Right Whales

Earth Day campaign

Save Right Whales

Public awareness campaign

Save Right Whales

Public Awareness Campaign

Save Right Whales

Fundraising website

Mothers Against Drug Deaths

Working with Mothers Against Drug Deaths has been one of the most meaningful and impactful projects of my career. MADD2 is a San Francisco-based coalition of parents who’ve lost children — through addiction, homelessness or death — to the fentanyl plague that’s overwhelmed cities and communities nationally. I teamed up with lead agency Underground Advertising to develop a program, including out-of-home and social media, that has been featured in broadcast, print and online media around the world. To date, our program has generated over $25 million in publicity for MADD2. More importantly, it’s shaken a complacent, complicit city administration, compelling the mayor, DA and police department to take concrete action in shutting down the open air drug markets that serve as a magnet for people from around the country.

Columbus Craft Meats

We developed The Perfect Charcuterie Bite to create brand advantage in a hot new culinary space. I worked with a team that included folks from Columbus, Hormel and Wynne creative to tell the story. This is the brochure.

Intro spread
Back cover
Front cover

Alomac Madagascar Aloe

Alomac is a private company with a public mission: To sustainably grow, harvest and market the remarkable Aloe that grows natively in Madagascar in ways that enrich local communities and the island ecosystem. To help bring the brand to market in a powerful and unforgettable manner, we enlisted Madagascar’s biggest aloe fans: The ring-tailed lemurs that the island is famous for.

Sadler’s Smokehouse

Pre-Launch Teaser

Father's Day Launch

Edutainment series

Key "reason to buy"

Sadler’s Smokehouse is a beloved artisan barbecue brand located in Henderson, Tx. I planned, wrote and designed a social media program that supported the company’s first-ever foray packaged BBQ that folks could pick up at their grocer’s. See more of the program here.

Hormel Foods

San Francisco Unified School District

The innovative curriculum of the San Francisco Unified School District helping kids get ready for a new and different world, inspiring them to think better and reach higher. Click image for slideshow