Work I’ve done.

Ojai Underground

San Francisco Bay Ferry

CA Department of Financial Protection

NAR Addiction Reform Project

Private jet trade show in Memphis, TN

ARC of California, Caring Futures

DFPI Student Loan Forgiveness

Ojai Sings the Seventies

Free speech advocates, Fact Check Alliance

Hormel Foods Recruitment

Winco Supermarkets

Irish Free Speech Coalition

Sierra Nevada Brewing

PepsiCo/Mellow Beverage

PepsiCo/MellowBeverage

Union of Concerned Scientists

Yosemite National Park

International Fund for Animal Welfare

Vax-4-Live

Columbus Craft Meats

Children's Council of San Francisco

Healthper Wellness

Yve DeLorme luxury bedding

Engelhard

I solve problems through creativity and collaboration.

Email Joel

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I create strategy and content that engages, inspires and motivates.
And sells stuff.

I’ve worked with startups, global brands, and everything in between. My background spans brand strategy, campaign development, digital marketing, and content creation across web, social, film, and print. I also write, design, and develop—so I can help take a project from first idea to final execution.

Along the way, I’ve earned industry awards for creative excellence. But what matters most is doing smart, effective work that moves people—and gets results.

Outside the studio, you’ll find me behind the drums, logging miles on my bike, hiking with Em and the pups, and tinkering on ideas big and small.

Want to connect? I’m always open to curious brands, creative partnerships, or jam‑session invites.

MULTI-MEDIA PROGRAM

Save Right Whales

Save Right Whales (Copy)

Earth Day campaign

Save Right Whales

Earth Day campaign

Save Right Whales

Public awareness campaign

Save Right Whales

Public Awareness Campaign

Save Right Whales

Fundraising website

LAUNCH CAMPAIGN

Mothers Against Drug Deaths

Working with Mothers Against Drug Deaths has been one of the most meaningful and impactful projects of my career. MADDs is a San Francisco-based coalition of parents who’ve lost children — through addiction, homelessness or death — to the fentanyl plague that’s overwhelmed cities and communities nationally. I teamed up with lead agency Underground Advertising to develop a program, including out-of-home and social media, that has been featured in broadcast, print and online media around the world. To date, our program has generated over $25 million in publicity for MADD2. More importantly, it’s shaken a complacent, complicit city administration, compelling the mayor, DA and police department to take concrete action in shutting down the open air drug markets that serve as a magnet for people from around the country.

Websites

Bonito Coffee

Energy Corp, an NGO delivering clean energy to developing communities

California Office of FInancial Technology Innovation

Tranforming Paradise, a history of Yosemite

Networking and System Integration company

ARC of California, Caring Futures

Healthper workplace fitness and wellness

Mother's Against Drug Addiction

Fact Check Alliance, government integrity non-profit

Megamex Foods, a division of Hormel Foods

Bueti Woodworking

San Francisco Unified School District

The innovative curriculum of the San Francisco Unified School District helps kids get ready for a new and different world, inspiring them to think better and reach higher.

Logo & Identity

Click any image for slideshow

Mexican foods brand

Posters

Campaign promoting our client’s appearance at a business jet tradeshow in Nashville
Poster, Wolfman Jack documentary
Promotional campaign, Ojai Sings the Seventies benefit concert
Re-brand promotional tour for MegaMex Foods
Re-brand promotional tour for MegaMex Foods
Poster design, Far Behind rock documentary
Healthper Wellness
Description goes here

Brand development

Click logo for case study

MegaMex Foods Re-brand

Advantel Re-Brand

Mellow Beverage Brand Launch

SOCIAL MEDIA PROGRAM

Sadler’s Smokehouse

Pre-Launch Teaser (Copy)

Father's Day Launch (Copy)

Edutainment series (Copy)

Key "reason to buy" (Copy)

Sadler’s Smokehouse is a beloved artisan barbecue brand located in Henderson, Tx. I planned, wrote and designed a social media program that supported the company’s first-ever foray packaged BBQ that folks could pick up at their grocer’s. See more of the program here.

SALES COLLATERAL

Columbus Craft Meats

We developed The Perfect Charcuterie Bite to create brand advantage in a hot new culinary space. I worked with a team that included folks from Columbus, Hormel and Wynne creative to tell the story. This is the brochure.